Established during the Shanghai World Expo period in 2010, Shanghai Ze Yi International Trade Co. Ltd is an outdoor-sports-gear business registered in China (Shanghai) Pilot Free-Trade Zone.
The company is specialized in the development, manufacture, and sales of fishing gears and other outdoor sports gears.
With a registered capital of $50 million ($ 8 million), a dream rooted in a self-owned brand, and a motto "Devote all we have to what we do," the business has grown rapidly since 2010.
To secure the lawful rights and interests of its distributors, outdoor enthusiast and customers, the company owns the patents that cover a wide range of products, new materials and technologies.
So far, its marketing networks have spread over thirty provinces and districts in China, and also a variety of oversea countries.
In the following five years, in addition to guaranteeing the quality and price competitiveness, the company has set the target to become one of the most popular outdoor-gear brands among the enthusiast and customers.