Shanghai Jianyin Culture Communication Co., Ltd., established in June 2013, is committed to using the power of music to cultivate agile and open thinking and positive and optimistic personality. In the way of science and technology, it can reduce the learning threshold of users, improve the practice efficiency, enhance the experience process, and let users understand, learn and master the traditional music theory and the performance of musical instruments.


In 2016, we invested in the research and development of teaching aids. In mid-2018, we successfully transformed the self-developed auxiliary chord pressing tool with intellectual property rights to help zero basic guitar lovers start playing and singing in about 10 minutes. Once it was launched, it was recognized by users. After more than half a year's market test, it was feasible and accurate to poke the pain points of users, and solved the problem of chord difficulty in the process of learning guitar Point. At present, the first generation product "guitar player aid" has been on sale on Taobao for more than a month, and has won the recognition and praise of most users. We are more determined to develop more teaching aids that can effectively help users solve the pain points at different stages by combining science and technology with traditional methods, so as to improve their overall musical quality and transmit positive values.