Goji Berries have been used for 6,000 years by herbalists in China, Tibet and India to: Protect the liver Help eyesight Improve sexuel function and fertility Strengthen the legs Boost immune function Improve circulation Promote longvity Goji Berries are rich in antioxidants, particularly cartenoids such as beta-carotene and zeaxanthin. One of zeaxanthin's key roles is to protect the retina of the eye by absorbing blue light and acting as an antioxidant. In fact, increased intake of foods containing zeathanthin by decrease the risk of developing eye-related macular degeneration(AM), the leading cause of vision loss and blindness in people over the age of 65. In recent years, goji juice become popular as a health beverage. Companies marketing goji juice oftern mention the unsupported clain that a man named Li Qing Yuan consumed goji berries daily and lived to be 262 years old.