What is European Authorised Representative?

The European Authorised Representative refers to a natural or legal person explicitly designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural or legal person may represent the manufacturer outside the EEA to perform specific duties required by the manufacturer in the relevant EU directives and laws.

EU Market Regulation:

On July 16, 2021, the new EU commodity safety regulation "EU Market Regulation Regulation (EU) 2019/1020" will come into effect and be enforced. The new regulations require that products bearing the CE mark need to have a person in the EU as the product compliance contact (hereinafter referred to as the "EU Responsible Person"). With the exception of medical equipment, civilian explosives, and certain lifts and ropeway installations, all CE-marked goods are covered by this regulation. After June 11, 2021, Amazon Europe will prohibit warehousing FBA shipments to the EU if the products with the CE mark have not declared the EU responsible person information.

If a customer sells a product with a CE mark and is manufactured outside the EU, then by 16 July 2021 they need to ensure that:

1. Such products have a responsible person in the EU;

2. Products with CE mark are affixed with the information of the person in charge.

After July 16, 2021, it is illegal to sell CE-marked goods in the EU without an EU responsible person.

As a global authoritative professional third-party testing and certification organization, BACL has established local branches in Europe, which can provide our customers with professional CE European one-stop solutions to ensure that your products enter the EU market smoothly! If you have any requirements for CE European Authorised Representative, please feel free to contact our business window!

CE Mark Definition:

The CE mark is a self-certification mark applied to goods by the manufacturer. The CE mark indicates that the goods meet the health, safety and environmental protection standards of the European Economic Area (EEA). EU regulations require manufacturers of CE-marked goods to issue an EU Declaration of Conformity for the goods and to draft technical documents.

EU Responsible:

The EU responsible person can be any of the following:

• The manufacturer or brand (if established in the EU);

• Importers established in the EU;

• An authorized representative established in the European Union who is designated in writing by the manufacturer or brand as the responsible person;

• A distribution service provider established in the European Union.

The EU head needs to do all of the following:

• Collect EU Declarations of Conformity (or Declarations of Performance) for goods and ensure that manufacturers or brand owners can provide additional documentation, upon request, in a language understood by the governing body to demonstrate that the goods are in compliance with EU requirements;

• In some cases, inform the appropriate authority of any risks that the commodity may pose;

• Work with market surveillance agencies to ensure that the manufacturer or brand owner takes the necessary corrective actions to correct any irregularities of the product, etc.

Online sales of products also apply to European Authorised Representative's requirements:

Products sold online or offered through other distance sales on the EU market will be deemed to be placed on the EU market, and the same applies to EUdai's requirements.

Penalties for violating European Authorised Representative's requirements:

If the requirements of European Authorised Representative are violated, it will be regarded as a violation of EU Directive 2019/1020, and the product will be suspended on the EU market.

The scope of coverage required by European Authorised Representative is as follows:

LVD Low Voltage Directive 2014/35/EU, RED Radio Frequency Directive 2014/53/EU, EMC Electromagnetic Compatibility Directive 2014/30/EU, ERP and Energy Related Products Ecological Design Directive 2009/125/EC, ROHS Electrical and Electronic Equipment Toxic Restriction of Hazardous Substances Directive 2011/65/EU, Toy Directive 2009/48/EC, Batteries Battery Directive 2006/66/EU, MD Machinery Directive 2006/42/EC.