How to improve the decoration effect of retail store shelves
Many retailers will face a lot of confusion before the opening of their stores, such as site selection, decoration, purchase channels, commodity display and other complex things. Each step plays a crucial role in whether the business can open successfully within the expected time, and for merchants, early start and early make money. Being able to effectively save time and cost is something that every business CARES about before opening a store. As long as you control your early work, you will be able to make money.
As the saying goes, "everything is difficult at the beginning", from shop decoration to merchandise display is a difficult process. After finishing the decoration, also consider the layout of display shelves. When it comes to shelf layouts, that's a knowledge. Artful layout and display shelves not only make the shop style look high-end, fashionable and atmospheric, but also attract people to attract business for the shop.
Key points of shelf display:
1. Reasonable use of space and regular division of channels
The aisle is an important part for the display of commodity shelves. Too wide will waste the store space, and too narrow will affect customers' choice of goods. Therefore, it is reasonable to choose 3-5 people in the small aisle. In this way, even in the case of large Numbers of people, customers are easy to choose goods and avoid others.
2. Commodity display shall be divided into categories
The purpose, category and size of the goods are reasonably classified, and the display area is divided. General merchandise can be divided into a variety of categories, such as women's cosmetics, home, snack, accessories, etc. Reasonable use of the characteristics of goods to classify goods, convenient for consumers to choose goods can also be better managed.
Follow your customers' buying habits
Generally, it is easier to be seen by looking down 20 degrees from the human eye. The average human vision is between 100 and 120 degrees, and the visual width is between 1.5m and 2m. When a customer makes a purchase, he or she usually holds the item in his or her hand and watches it before deciding whether or not to buy it. If the displayed item is not in a good position, the customer may miss the opportunity to sell the item because he does not see it.
4. Use color principle to match the display of goods
Each color has a personality, just like a person. Colour has individual character not only, and have gender, soft hard, weight, flavour, temperature, size, shape, fat and thin cent, still have seasonal, have occupation, age, area to wait for indicative meaning. There are monochromatic phase and polychromatic combination, which is the function of color. Sometimes the function of monochrome phase is easy to distinguish, two color phase one added, changed the original effect immediately. Through the colorific collocation effect, show the style that gives extraordinary, increase the fashionable feeling of the shop.