Our vision is to be a company with an understanding of customer-focused organization and to be a company which increases quality, efficiency and the variety of products using advanced technology in accordance with the terms of the national and international market; offers high quality consumer products in order to contribute to the happiness of people; increases consistently and significantly the value which we have contributed to the development of country industry, customers, employees, society; maintain to be a leading organization as a hygienic supplier of consumer goods in this sector.

Our mission is to maintain our goal to be the supplier of the most preferred hygienic consumable products with our innovative products which take quality to focal point, not only with our exports, but also with our other industrial partnerships in the national and international market. In addition to this company's mission is to offer our products for customers which are sensitive to the environment and public health and to take care maintaining our value which is composed with superior quality, reasonable cost, competitive pricing,