Heart Oil is a perfect blend of cold pressed virgin coconut oil and rice bran oil Heart oil is the most balanced and versatile oil on the market, and very close to the AHA recommendations (American Heart Association). AHA recommend a balanced fat intake which provide nutritions to sustain life. A balanced fat intake should contain approximately 30% saturated fat,37% mono-unsaturated fat and 33% poly-unsaturated fat. Heart Oil has 28% saturated fat,42% mono-unsaturated fat and 30% poly-unsaturated fat. No other oil is so close to AHAs recommendations. No cholesrerol No trans fat High content of Oryzanol which merely burn the cholesterol away