Escalator Handrail Advertising

Basic Information:

Description: 

Rubber membrane to produce a surface smooth, flexible and durable special film, with anti-UV and moistureproof characteristics, will not to be yellow, not limit at indoor and outdoor environmental restrictions, also with the escalators rotation mode of operation, and will not crack as long operation. Escalator handrails publicity bands provide a layer of protection, reducing opportunities for vandalism to extend the life of handrail. In addition, after escalators installed colorful pictures and information with the word, immediately the look will be clean and beautiful, wiping off a black dirty in the past image, make the pedestrian more willing to hold the handrail and greatly enhance the safty of escalator.

                       the machine of the film 

What Escalator Owners Gain:
• Increased revenue at marginal cost
• Utilization of previously unproductive structures
• Better communication with riders
• Enhanced location aesthetics and ambiance, leading to stronger customer relations and increased ridership
• Minimal involvement from escalator owner!
Usage counts estimate that 70% - 90 % of people utilize escalators even when stairs are also an option!

What the Riders gain:
• Improved escalator appearance
• More interesting environments
• Source of “food for thought”
• Antimicrobial protection for handrails, giving riders a sense of comfort and limiting riders’ exposure to contagious disease.
Rails allow marketers to effectively capture the attention of riders during average 30-second escalator rides.

What the Advertisers gain:
• Opportunity to capture public attention with new advertising platform
• Marketing avenue provides high-impression frequency
• Innovative ad placement to beat other marketing noise
• New mode of marketing to drive client "buzz"
• Long impression period as average rider is on escalator for 30 seconds
• Great medium for viral marketing

Film Features:
- High flexibility
- Flame Retardent
- Superior durability
- Brilliant surface
- Durable color brilliance