What's the china fir? is it fir wood?

no, it is not a kind of fir wood though it called china fir wood, its genus name is Cunninghamia honours, for its details, pls see the blow description in Wiki.

/wiki/Cunninghamia

How long it can keep well in outside?

at least 5 years without any protect, china fir wood has great ability in ourdoor, pls don't worry

Can I customized its size and its color?

yes, we can