Peichen has developed over 20 small electric kitchen appliances that excel at meeting or exceeding consumer expectations. Power and accessory options provide wide appeal to different markets and marketing strategies, resulting in more flexible pricing options.Family ownership of Peichen ensures that no Board of Directors will

make decisions that undercut the responsibility that the owners feel for those who buy their products. They use the same productsin their kitchens as they sell to the home-makers of the world. Time after time, they have put reputation aheadof profit, and loyalty ahead of selfinterest. Anyone can visit their company, and be welcomed with a tour.