Famous and Delicious trading company KOI with it creates the impression made in Japan

- Made by a historic distillery from one of Japan's premier brewing regions.

- IMAYOTSUKASA -- offering not just Kingyozake,

  but majestic KOI sake

- The finest gift from Niigata -- and Japan.

The word "kingyozake" developed, a joke playing on the fact that sake diluted too far would be

weak enough for even goldfish to swim about in.

Even in those days, however, Imayo-Tsukasa never diluted its sake,

and there are still anecdotes about sake vendors loving the product we provided.

They used to say of "IMAYOTSUKASA -- offering not just Kingyozake, but majestic KOI sake."

This sake is as majestic and brilliant as the KOI carp.

Throughout Japan, the KOI carp is the emblem of Niigata's exquisite climate, and,

more broadly, a symbol of traditional Japanese culture for the world.

We want this bottle of KOI to bring Niigata and Japan's greatness to many people

throughout Japan and the world.