In terms of appearance, Rich 7 2023 continues the usual tough style of pickup trucks, but compared to the purely hardcore feeling of most pickup trucks, Rich 7 2023 is more refined and stylish.
The front grille of Rich 7 2023 continues the design of "tiger whistling in the mountains and forests", and the interior of the grille looks very imposing through the design of cascading and V-shaped elements. Compared with the old model, Rich 7 2023 models on both sides of the grille increased chrome trim decoration, both sides of the headlights have been upgraded to LED headlights, to enhance the sense of sophistication and momentum of the front face.
Things like the ribbed lines put up on the bonnet, the silver guards on the bottom surround area and the chrome trim decoration around the fog lamps make the front face look fuller and more refined.
| Engine | 2.0T 228hp L4 |
| Maximum power (kW) | 168 (228Ps) |
| Maximum torque (N-m) | 360 |
| Transmission | 6-speed manual |
| Length x Width x Height(mm) | 5320x1932x1847 |
| Body Structure | 4-door, 5-seat two-row |
| Maximum speed(km/h) | 170 |
| Overall mass(kg) | 1910 |
| Maximum loaded mass(kg) | 490 |
| Full load mass(kg) | 2725 |
| Fuel tank volume(L) | 73 |
| Length×Width×Height(mm) | 1510x1562x475 |
| Departure angle(°) | 25 |
| Gas distribution system | DOHC |
| Maximum Horsepower(Ps) | 228 |
| Maximum torque(N-m) | 360 |
| Fuel type | Gasoline |
| Fuel grade | 92# |
| Fuel supply method | Multi-point EFI |
| Cylinder head material | Aluminium |
| Cylinder block material | Unknown |
| Environmental standard | National VI b |